How to Make Better Videos for Affiliate Marketing

Whether you’re vlogging, creating educational content, promoting a brand, or trying to sell a product, understanding the fundamentals of video production can significantly enhance the quality and impact of your message.

In this blog post, I’m going to highlight some of the key points shared in the YouTube video I made, which discusses practical tips for creating engaging and professional-looking videos.

You can watch the video below.

Quality Matters:

Contrary to popular belief, you don’t need an expensive camera to produce high-quality videos. In fact, many award-winning films have been shot using smartphones.

However, investing in an external microphone can significantly improve audio quality, which is often overlooked but crucial for viewer engagement.

You can actually get away with a lower quality image, but low quality audio … not so much. Often it’s at a subconscious level, but low quality audio screams LOW QUALITY VIDEO.

Mind Your Background:

Your choice of background can greatly influence the viewer’s perception of your content. Avoid boring or cluttered backgrounds, and opt for visually appealing settings that complement your message.

Whether indoors or outdoors, aim for a backdrop that enhances rather than distracts from your presentation.

Framing and Composition:

When filming yourself, pay attention to framing and composition. Position yourself at the center of the frame, maintaining eye contact with the camera to establish a connection with your audience. 

Avoid holding the camera too high or too low, as it can convey unintended messages of dominance or submission.

Lighting Matters:

Actress Gene Tierney and Dana Andrews in a scene from the movie “Laura” (Photo by Donaldson Collection/Getty Images)

Natural lighting can be your best friend when filming, but be mindful of brightness levels to prevent overexposure or shadows. Experiment with different lighting setups to achieve the desired mood and aesthetic for your video. 

And remember, never look towards the sun while filming!

The Art of Editing:

Editing is where the magic happens in video production. Utilize multiple camera angles, transitions, and b-roll footage to keep your audience engaged. 

Editing also allows you to refine your content, removing mistakes and enhancing visual appeal. At the very least, edit the beginning and end of the video to avoid distracting dead air. 

You can get as complicated as you want with editing, but there are also simple, free, and very easy to use apps you can use on your phone.

Content is Key:

Above all, prioritize authenticity and honesty in your videos.

Everyone values genuine connections and meaningful content over polished perfection. Find a niche you’re passionate about, and strive to provide value to your viewers. 

Remember, it’s not about being an expert — it’s about sharing knowledge and fostering community.

In Conclusion:

Creating compelling video content requires attention to detail, creativity, and authenticity. By applying the principles outlined in this blog post, you can elevate your video production skills and captivate your audience with content that resonates and inspires. 

So grab your smartphone, find an interesting backdrop, and start sharing your story with the world!

To learn more and see examples, watch the video.

And if you’re interested in the download mentioned in the video, you can find that in the video’s YouTube description.

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17 responses to “How to Make Better Videos for Affiliate Marketing”

  1. Hi Nathan,
    That was great! I learned so much from that. An awesome presentation, especially the video. I look forward to seeing more of your videos in future.

  2. I thoroughly enjoyed your video. Even though you delivered serious content, I laughed a few times, and that felt great!!
    Certainly elaborate and fancy filming is a perfectionist’s dream come true, but not important in the long run. Sending your message every day is what matters on You Tube.

  3. I really enjoyed this post. I have not yet started video content but look to do so in the near future. The video was very helpful and letting me know what to look for and what to avoid! Thank you!

  4. Great post, great video and great tips download (on the YouTube page).

    I am trying to get into video posting so these tips are going to prove very valuable.

    My biggest issue is remembering that I need to be looking into the camera lense!

    1. I’m always reminding my wife and kids to look at the lens, not themselves when taking a selfie.

  5. Hi, Nathan! I find your post very helpful.

    I don’t know anything about filming and editing a video, so a few things to keep in mind getting started makes me feel more comfortable beginning. I don’t feel like it will be such a blind attempt.

    I like that you said the most important things are being authentic and wanting to help the viewer. I can certainly do that, and your post has given me some confidence.
    Thank you!

  6. Nathan, I absolutely loved your video. It was brilliant. I think you’re going to get an Oscar for this one. The advice was amazing and the way you’ve edited the humour really well done. It’s fantastic. I am guilty of making a few videos in the car, it’s not because I need a quiet place. It’s just what I’m doing at that time so I just did it. However, I did do one while I was driving and thinking about it maybe I shouldn’t, (it was all hands-free, and I was looking at the road) However there’s so many YouTube Car videos where they’re taking trips and talking so I thought it was okay. I won’t be doing that again, thank you so much, brilliant blog all the best, thanks, Atif

    1. Car videos are something a lot of people do, and if you’ve got something you just got to get out right then before you lose it, then do it. At it’s not as if a person couldn’t do a handsfree while driving that wasn’t safe, but in general it just seems like an accident waiting to happen. I’d hate to say to the cops I was making a video and that’s why I got in an accident. But I also must admit I have shot scenery, and taken photos while driving – so … I’m not perfect.

  7. Nathan,

    You are an expert in video making as I did enjoy so I have to ask you this question.

    You mentioned landscape vs vertical with landscape being the best, which I know and understand for taking most photos but I assumed that vertical on TikTok was best. Am I right or wrong? Please advise.

    1. For TikTok, Instagram, YouTube shorts, and even Facebook since it’s mostly on mobile – then you would shoot vertical; you are right. It’s more about making the conscious choice. If you know why you’re shooting vertically then do it, but if a person just isn’t thinking about it, that’s the main point I’m getting at. Most YouTube videos should be shot horizontally.

  8. Wow! Great video and awesome blog post Nathan. You really look comfortable in front of the camera and your background outside is gorgeous. Phenomenal job and oh so informative and helpful…thank you for such great content!!!

  9. These are great tips and I loved your video (very funny and kept me engaged). I look forward to more of your tips as I try and learn how to do this video thing and try and decide on a platform to use. Thanks for these great ideas!

  10. Wow Nathan, you have dished out some great content. Very helpful to many of us. You do a great job in your presentation.
    Thanks for sharing.

  11. Nathan,

    Thanks for the simple but effective tips on shooting and editing video. They are very valuable and helpful. When starting out shooting video can be daunting that is why this little mini guide will provide value to those who read this post.

    I am glad to say I personally found it to be helpful.


  12. Fabulous Nathan,
    I was also wondering why people record videos in a car.
    A great point you made about focusing on the camera when recording, I tend to check video like you did with a microphone, is my head straight, am am smiling etc.
    What software do you use to edit your videos? I tried capcut, now I am looking ad Adobe Premiere.
    Have a good day!

    1. I use Adobe Premiere most of the time, but I’ve started to use CapCut for shorts (when I’m making a vertical video I’m intending to put on Instagram, or TikTok)

  13. Nathan,
    Thanks for sharing that informative video. I learned so much from it. I have just started shooting my videos and I can attest to not facing the sun while filming. Great tips given.

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