If we want to succeed in affiliate marketing there are ONLY 4 things we need to do. These are the four core areas of focus.
The first of the four is TRAFFIC, the second is CAPTURE.
You have to get yourself, your business, your products out in front of people, get their attention, and let them know you exist – that’s the Traffic.
From this traffic you have to build an audience – that’s the Capture. This can be getting followers and subscribers on social media. Getting them over to your blog/website where they subscribe. Building your email list.
However, we do it. We have to get a percentage of that traffic we broadcast our existence to, to start connecting with us, so we can FOLLOW UP with them and build the relationship (3rd core area of focus).
As people grow to know like and trust us – we will be able to start doing business with them MAKING OFFERS with your sales system (4th core area).
This is how every business works today, no matter what they sell.
I myself am currently in the Traffic and Capture phase.
I’ve gone at this in little bursts for a while now, but have never been consistent. So I’ve built up my email list a little bit, I’ve followed up, and made offers. No one buys anything. I give up.
But I know I need to keep at it. If I do, I’ll improve. I’ll find the people who are interested, and I’ll build enough of an audience that I’ll start selling, selling consistently, and be able to make a living at this.
WHAT I’VE BEEN DOING
I’ve decided my main form of traffic generation will be short-form videos.
To start with I’m pursuing organic traffic, but that can easily be converted to paid traffic when I know I can get sustainable and predictable results.
Right now I’m focusing on TikTok – but the videos I’m making can easily be repurposed for other social media sites. And as I grow an audience I can start making more longer form videos.
But right now the focus is short videos on TikTok to build an audience organically.
HOW’S IT GOING
I really enjoy making short-form videos. I like making videos in general, but shorts are a different beast. They are a new challenge. And even though I was a bit overwhelmed by the thought of making these short attention span videos – I’ve really grown to enjoy it.
I need to post more often, and I need to make shorter videos. At first, I was only posting 1 video a week. My goal now is 3 videos a week, but every day if possible. But I’d rather skip a day than post a video I know won’t be good.
As I better understand that my videos should be a minute at most (shorter if possible), and each video should only focus on one idea, I’ve gotten a better idea of how to manage that workflow.
I plan and shoot the main video for the 3 planned videos all in one day at the start of the week. And since these videos are short, that only takes about an hour. Then during the week, I edit those videos individually and post them.
The first week I did this I quickly realized that the first week’s video I had planned was waaaaaay too long. It ended up being over 3 minutes. So I cut that into 3 videos – there was my first week done, and I was already sitting on videos for the next couple of weeks because I knew they’d have to be broken up as well.
THE MAIN LESSON LEARNED SO FAR
This is going to be simpler than I thought because each video can be much shorter than I’d anticipated. Now that I’ve started doing it, I’m getting a better idea of how quick these things have to be – actually how quick they get to be.
My goal is now to plan my videos in such a way that each video only hits on one idea. I’ve got a boatload of ideas, and now knowing that those ideas can be broken down into small little chunks – I’m feeling this will be much more manageable than I had expected (and worried about).
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