Using TikTok to Build an Audience for Affiliate Marketing

If we want to succeed in affiliate marketing there are ONLY 4 things we need to do. These are the four core areas of focus. 

The first of the four is TRAFFIC, the second is CAPTURE

You have to get yourself, your business, your products out in front of people, get their attention, and let them know you exist – that’s the Traffic.

From this traffic you have to build an audience – that’s the Capture. This can be getting followers and subscribers on social media. Getting them over to your blog/website where they subscribe. Building your email list. 

However, we do it. We have to get a percentage of that traffic we broadcast our existence to, to start connecting with us, so we can FOLLOW UP with them and build the relationship  (3rd core area of focus). 

As people grow to know like and trust us – we will be able to start doing business with them MAKING OFFERS with your sales system (4th core area). 

This is how every business works today, no matter what they sell. 

I myself am currently in the Traffic and Capture phase.

I’ve gone at this in little bursts for a while now, but have never been consistent. So I’ve built up my email list a little bit, I’ve followed up, and made offers. No one buys anything. I give up. 

But I know I need to keep at it. If I do, I’ll improve. I’ll find the people who are interested, and I’ll build enough of an audience that I’ll start selling, selling consistently, and be able to make a living at this. 

WHAT I’VE BEEN DOING

I’ve decided my main form of traffic generation will be short-form videos. 

To start with I’m pursuing organic traffic, but that can easily be converted to paid traffic when I know I can get sustainable and predictable results. 

Right now I’m focusing on TikTok – but the videos I’m making can easily be repurposed for other social media sites. And as I grow an audience I can start making more longer form videos. 

But right now the focus is short videos on TikTok to build an audience organically. 

HOW’S IT GOING

I really enjoy making short-form videos. I like making videos in general, but shorts are a different beast. They are a new challenge. And even though I was a bit overwhelmed by the thought of making these short attention span videos – I’ve really grown to enjoy it. 

I need to post more often, and I need to make shorter videos. At first, I was only posting 1 video a week. My goal now is 3 videos a week, but every day if possible. But I’d rather skip a day than post a video I know won’t be good. 

As I better understand that my videos should be a minute at most (shorter if possible), and each video should only focus on one idea, I’ve gotten a better idea of how to manage that workflow. 

I plan and shoot the main video for the 3 planned videos all in one day at the start of the week. And since these videos are short, that only takes about an hour. Then during the week, I edit those videos individually and post them. 

The first week I did this I quickly realized that the first week’s video I had planned was waaaaaay too long. It ended up being over 3 minutes. So I cut that into 3 videos – there was my first week done, and I was already sitting on videos for the next couple of weeks because I knew they’d have to be broken up as well. 

THE MAIN LESSON LEARNED SO FAR

This is going to be simpler than I thought because each video can be much shorter than I’d anticipated. Now that I’ve started doing it, I’m getting a better idea of how quick these things have to be – actually how quick they get to be.

My goal is now to plan my videos in such a way that each video only hits on one idea. I’ve got a boatload of ideas, and now knowing that those ideas can be broken down into small little chunks – I’m feeling this will be much more manageable than I had expected (and worried about).

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Comments

12 responses to “Using TikTok to Build an Audience for Affiliate Marketing”

  1. Great read! I love that you are full of ideas sometimes I find that to be the hardest part. Only talking about one idea and having one clear call to action is a lesson I learned and is really important. I don’t know if your like me but I want to give value and I wind up throwing the hole tool box at them instead of just one tool and it can be overwhelming so I think your strategy is a great one. Wish you success, excited to follow your journey.

    1. Yes, I tend to want to throw in the whole toolbox all at once. But I think with TikTok, even we hook them, and keep their attention for the first point we make, if we don’t keep their attention for the next and the next, then TikTok thinks – oh they stopped watching it must not be a good video, but the first part was good, that’s just all they wanted.

      I’ve actually found myself watching about 20 second of a video, liking it, but then being ready to move on, and realizing, oh now I’ll hurt this person views, I don’t want to do that because I like it, I better keep watching it to the end (a whole minute). That makes me think the shorter the better. Plus if it’s so short they immediately watch it again – even better.

  2. Great post, Nathan!

    I have been distracted by so many things lately that I haven’t pursued my traffic source. I like the idea of doing short TikTok videos on just one topic/idea, making them a minute or less. I think that is doable, and I’m happy you are getting so comfortable with the process. I suppose the more you get in front of the camera, the easier it gets. Keep up the good work!

  3. Yes the more we do a certain traffic strategy, the more accomplished we become. No doubt about that! I’m procrastinating on my weekly broadcast email, though. Ugh. Don’t like that feeling!

  4. Hi, Nathan! Your plan sounds very action-able. That’s gotta be great to have such a doable, set plan! It’s wonderful that you have so many ideas. That’s helpful. Soon, you will also be Master of TikTok! Na-than! I can hear the theme song now! Lol! Yup! I love your Masters of the Universe theme. It adds that element of play that makes work so much easier!
    Nakina

  5. That was such a good read. I’m glad you have lots of ideas for content. I wish I had. personally, I have struggled with this and consequently, my video making has stopped. However, having read your post, I am inspired once more. I think the problem is overthinking things. I should just do it even if it looks like cr*p, post it, move on, do another. Eventually, I’ll get better, so I’m told.

  6. Hi Nathan,

    Great post! Focusing on Traffic, Capture, Follow-Up, and Making Offers is essential. It’s awesome to see you diving into short form videos and finding what works for you. Your adaptability and willingness to learn from each video are inspiring. Keep experimenting and refining. You’re on the right track!

    Meredith

  7. Nathan sounds like you are really starting to find your groove with making these TT videos. I can tell by reading your post that you have been learning alot and your actions are showing your building a unique skill. Keep up the good work can’t wait to hear how you progress!

  8. Hi Nathan,
    Great post and definitely a great way to take your Tik Tok videos to the next level.
    Love the additional information you provide in regards to length of videos as well as how many you’re doing every week.
    So many details to look at and take into consideration! All the best!

  9. Nathan,
    I love that you have so many ideas for your short form videos. Just post a video whether you think it is good or not. You only get better by creating, creating, creating. After a while you will not think it’s a bad video, just maybe not your best so far.
    Sherri

  10. Sarah Goulding Avatar
    Sarah Goulding

    I love your enthusiasm and approach to affiliate marketing. Breaking it down into those four core areas is super helpful, and it’s awesome to see you diving into the Traffic and Capture phase. Your strategy with short-form videos is spot on—TikTok is such a powerful platform for organic growth!
    It’s great to hear how much you’re enjoying the process and learning as you go. Let me know how the batch film and edit goes. It’s been on my mind to do this too! Keep up the consistency, and you’ll definitely start seeing results. You’ve got this!

  11. You might be surprised but my best video run 7 to 8 seconds, i always look for a stunning picture of odd comment to get my point across. Love your font size it makes it easier for those of us with glasses to read it.

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