I’m doing the same thing as before (I think) but my views have dropped dramatically, which is incredibly discouraging. What the h*ll?
The temptation is to get distracted – think this isn’t working as planned, maybe I should do something different, maybe I should give this other thing a try?
But no, that will not lead to success.
Stay focused, and keep working at it. If it was easy, there’d be no value in it. I need to keep working on this because I know there are only four things I need to focus on, and the first is traffic.
This is my chosen traffic source – there’s nothing else I need to be doing right now.
This is my priority and this is my focus. Everything else can wait – well not my family, not enjoying my life. I’m not going to sacrifice my life to do this (I don’t need to). But when it comes to this business, everything else can wait.
So what am I doing?
A Guide to 1 Million TikTok Views
The first thing I’ve had to get past is calling it a formula. That is inaccurate and thinking about it that way has been frustrating. It’s not X+Y/Z=100K views.
When you say just do these 6 things in each video and you’ll get a million views, but step #1 is to have a great hook, that’s not a formula. But, it is a guide and so I need to stop thinking about it as if it’s a formula, and start thinking about it as a guide. And evaluate the videos I’m doing according to that guide.
And keep on improving.
Every Video I Post Needs
- To have a Hook – you’ve got to get the viewer’s attention in the first 5 seconds
- The Promise of a Payoff – make it as clear as possible why the viewer should watch the video all the way to the end (this is the whole focus of the video)
- Build to the Payoff – every second of the video needs to build towards the payoff, anything that doesn’t should be cut.
- The Payoff – the answer to the hook – and the reason why the viewer is watching, so don’t deliver the payoff till the end, otherwise the viewer will stop watching even if you’re video is still going.
So:
- Hook
- Cut the lulls
- Have a payoff at the end
- Use relatability to capture people’s attention
- Make it shareable
- Make it repeatable
- Use # to direct the video towards the people who will find it relatable
And that’s it, sounds simple.
Well, maybe not simple. But it gives me something to work on, practice, and improve, and when I know what I need to work on, I can stay focused and not get distracted. And not get discouraged when things aren’t going exactly as I’d like.
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